what Is Showbiz Industry ?
Showbiz Is one of the biggest industries in 21century which includes Drama, Movie’s, theater show and everything related to the media. Media includes all the sources of information that reach to the masses directly or indirectly. Forms of the media include electronic media (TV/Satellite cable, radio), Print media (newspapers, Magazines) and the most famous these days’ i.e. social media. In today’s world, showbiz has become as essential as that of other basic needs of life. Today’s men need food, clothes, shelter and media/news for their survival. Media is considered as the mirror of society, it is believed to be the 4th pillar of state because it has potential to build the good image of a nation, and drive the views/opinions of public in desired way.
It has capability to convert day into night, a night into day, a hero into villain, and a villain into hero. It has played a vital role in opinion formation. showbiz has lessened the distances; world has virtually turned into a global village. It seems now geographical boundaries exist no more as communication process has become easier worldwide. It just not provides source of entertainment but also plays role of educating the masses.
Access to information and knowledge has become easier and cheaper. It has also shortened the cultural, economic and political differences since a click of remote-control button is the way to travel across the world. Role of media remains debatable in every society. There are many things which are blessings of media but in conjunction with it, media has also been blamed for so many things which are adding to the negative social costs.
Live coverage in warlike situations, bomb blasts and terrorists’ attacks have always risked the defense strategies for our soldiers and has also spread terror among people. Showing of Mutilated dead bodies on television is certainly not a mannered behavior. Terrorism is exposed to children even via this freedom of media now. Private news channels have further added into the mess by fighting on ratings of their channels, even in the terrorist attack kind situations, they celebrate for being first to telecast this news on TV.
This is why one thing very much commented and debated is the freedom and role of media. Proponents of media freedom say media hasn’t been granted the full freedom as allowed in constitution. Opponents of media freedom say media has been given more freedom than what it has to be, as they do not think media has played any significant role in society. Moreover, it has also caused vulgarity in our society. Thus, showbiz remains Important for presenting/pointing out the evils and goods prevailing in our society but it has certainly brought some negative and a few positive things. It is not only the source of entertainment for the people but also it has greatest effect on the people especially the youth toward their social, communal, intellectual behavior.
showbiz has become readily available source of entertainment for public. Movies, TV dramas, music shows, reality shows, game shows, talk shows (political or Social) and morning shows have filled the lives of people with the colors of rainbow. Some of the people are annoyed by this, but many are entertained and believe it to be very important for their daily life routines. Women in Pakistan have beneficiated by this because here in our country, females remain in home usually and have no or a few entertainment opportunities. So, media has become a great source of entertainment for them.
One role of media is that of the opinion formation, which is why journalists today are at par with showbiz personalities when it comes to earning. They can mound the views of people in desired direction with their strong communication and convincing skills. Because of possessing this ability/skill, this is not any hidden fact that many among these journalists and even TV channels are sold for raising/elevating one’s reputation and vice versa. This is same sort of advertisement with respect to purpose where companies use to spend huge portion of their profits on advertising of their products with a little difference of ‘type of advertisement’, because these personalities don’t hire advertising agencies for their promotion rather the TV channels’ owners or the key journalists.
cable/satellite TV enables now to watch the different news channels of different countries. Take an example of Indian channels being watched in Pakistan, or the Turkish Dramas telecasted on some of the Pakistani channels. Both are liked and watched with great interest and have become the subject of talks of households. This has brought people of those nations closer by knowing and then adapting the culture of one another’s. Face book is another good example for such interaction that is just not the source of entertainment but information and communication as well.